To clay mask or not to clay mask, that is the question. Which mask is best for you?

So what's all the hype about clay masks? Let's get to the truth: Their uses are as varied as their sources. Many people are surprised to learn that these little gifts from the earth are actually different types of soil. These clays have been used for centuries on the skin and continue to be a popular source of healing within the modern skincare industry.

Of course, not all clays are created equally, which means there is likely a clay for every skin type. While the properties of these clays varies, they are most commonly used in skincare because of their ability to absorb oils. When applied, clay pulls oil from the skin, removing impurities and leaving your skin balanced and clean.

It is your skin type that determines which clay is better suited for your skin versus another. For example, kaolin clay is a fine-grained clay with mild absorption properties, which makes it better for dry to normal skin. On the other hand, bentonite clay has stronger absorption properties, making it a good fit for skin that runs on the oilier side.

In general, clays are best for normal to oily skin types because they absorb moisture. But, that doesn't mean dry skin is left out. If you suffer from acne and run on the drier side it’s important to remember to choose a milder clay, such as kaolin, which is better suited for this skin type.

Below is a more in-depth breakdown of the many different types of clay and how they work:

Bentonite clay is created from volcanic ash. It has strong oil-absorbing properties, and is able to absorb more than its mass in water. This makes bentonite clay a great choice for very oily skin.

Kaolin clay is a very fine powdered clay that can come in a variety of colors. The most common color of kaolin clay is off-white. The clay's fine texture makes it easy to incorporate into a wide variety of products including masks, soaps and bath products. It is a gentle clay, with less liquid absorbing abilities than most, making it the perfect fit for more sensitive and dry skin.

Sea clay, which is found at the bottom of the ocean, originates from mud laid underwater millions of years ago. It has a dark green, grayish color and is becoming more and more common as an ingredient in facial masks that cleanse and heal the skin. It is suitable for normal to oily skin types.

You will find two of these clay ingredients in a variety of products within the JEM brand. We love harvesting natural ingredients into our formulations that have a long history within the skincare world. Our Daily Cleanser with Kaolin is perfect for drier, more sensitive, skin types and is amazing for rosacea prone skin to cool and calm redness. Our purifying mask with Kaolin contains both kaolin and bentonite clays, with a little mineral mica added for good measure. This product is great for dry to mid oil range skin types. Our Healing Mask with Seaweed boasts its fair share of kaolin, along with 92 other minerals from the earth to make it a perfect fit for drier, more sensitive skin types, all the way up to oily skin types with more aggressive inflamed acne.

If you have any questions or would like help with a personalized consultation to select products right for your skin, send us an email to describing your skin type, concerns or challanges. From there, a professional will design a regimen that will your exact needs. xoxo

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